Instagram and Malba (Latin American Museum of Buenos Aires) invited us to be part of the #EmptyMalba. With a selected group of Instagram users, we had the chance to photograph the museum while it is closed for public and promote Malba by generating and sharing visual content.
"Pioneered by American Instagrammer Dave Krugman, the #empty movement began in 2013 when New York’s Metropolitan Museum of Art gave him access to the building after it had closed to the public. He invited other Instagrammers, and together they began to take – and share – photographs of the Met’s famous spaces, transformed out of hours by the absence of the general public."
